CfA Calls on FTC to Investigate Rooftop Solar Companies for Relying on Deceptive Lead Generators
CfA sent a letter to the Federal Trade Commission (FTC) requesting the agency open an investigation into rooftop solar companies and the lead generators the companies use to find customers. As Americans continue to be restricted to their homes during the Covid-19 pandemic, rooftop solar companies are seeking new customers through lead generators, which often post misleading ads on Facebook to draw in customers. This issue is all the more urgent as the two largest rooftop solar companies, Sunrun and Vivint, recently announced plans to merge.